Our Story

No Limit Records, a name synonymous with the revolution of hip-hop, emerged from the vision of founder Master P in the early '90s. Rooted in the vibrant culture of New Orleans, it quickly rose to fame, becoming a beacon for rap enthusiasts worldwide. The label's roster reads like a roll call of hip-hop royalty, featuring luminaries such as Snoop Dogg, Mystikal, Silkk the Shocker, and an array of other groundbreaking artists who defined a generation of music.

With a relentless pursuit of musical innovation and an unwavering commitment to authenticity, No Limit Records shattered boundaries and set new standards within the industry. Its distinctive sound, characterized by hard-hitting beats and raw lyrical prowess, captured the essence of street life while offering a platform for voices that needed to be heard.

Today, No Limit Records continues to inspire with its legacy, embodying the spirit of resilience and entrepreneurial hustle that Master P championed. Our official merchandise not only celebrates the iconic music and artists of No Limit Records but also invites fans old and new to be a part of its continuing story. Welcome to ShopNoLimitNow.com, where the beat goes on, and the legacy lives forever.